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Summary
GridEdge turned to Flowkon to keep its lead generation process from getting scattered while identifying new B2B prospects. Before Flowkon, managing potential commercial building operators, facilities management companies, and sustainability contacts across multiple tools made it harder to stay on top of follow-ups and ongoing communication. With Flowkon, GridEdge now organizes prospect details, coordinates outreach, and keeps every follow-up on track from one connected workflow. The result is a workflow that feels far more structured than handling prospects manually, giving the team a clearer view of where each prospect stands and a more consistent, steady outreach process.
About The Company
GridEdge is an energy technology company based in Birmingham, UK, founded in 2016. The company builds an AI powered platform that connects to a commercial building's existing systems and shows facilities teams where energy is being wasted, helping reduce both carbon emissions and operating costs. GridEdge works with commercial building operators, facilities management companies, and organizations pursuing sustainability and net zero targets. Reaching the right prospects in this space means identifying a specific mix of contacts, building operators, facilities managers, and sustainability leads, across many different organizations. Without a structured way to manage that outreach, GridEdge's lead generation process risked becoming scattered as new prospects were identified across multiple tools.
Challenges in Scaling LinkedIn Outreach
Before adopting Flowkon, GridEdge managed prospecting and outreach manually across multiple tools. That created a few recurring pain points:
Scattered Prospect Tracking
Managing potential building operators, facilities management companies, and sustainability contacts across separate tools made prospect details harder to keep organized.
Follow-Ups Slipping Through the Cracks
Without one connected system, ongoing communication and follow-ups were harder to track consistently.
Manual Coordination Across Prospect Types
Coordinating outreach to different types of contacts, from building operators to sustainability teams, took considerable manual effort.
Unclear Prospect Status
Understanding exactly where each prospect stood in the outreach process took extra effort to piece together.
Implementation: Using Flowkon for LinkedIn Automation
To address these gaps, GridEdge implemented Flowkon to keep prospecting and outreach organized in one place. Flowkon gave the team a structured workflow for organizing prospect details, coordinating outreach, and making sure follow-ups did not slip through the cracks. Getting familiar with the full range of available features and configuring the workflow exactly as needed took some time, but once everything was set up, the process became much easier to use and more straightforward day to day.
This meant GridEdge could:
Organize prospect details in one structured workspace
Coordinate outreach across different prospect types
Stay on top of follow-ups without anything slipping through
Maintain a clearer view of where each prospect stands
Tools and Technology Used
GridEdge's use of Flowkon centered around the following capabilities:
- Multichannel Campaigns - a structured workflow that keeps outreach organized across contact types
- Personalized Outreach - messaging tailored to different prospect types, from building operators to sustainability contacts
- Dashboard and Analytics - a clear view of where each prospect stands in the outreach process
- LinkedIn Automation - structured outreach sequences that reduce manual prospect coordination
- Lead Enrichment - verified contact data that helps identify the right building operators and sustainability contacts
- Email Finder and Verification - verified email addresses for new prospects as they are identified
- LinkedIn Inbox - LinkedIn messages consolidated in one place so no reply or follow-up gets missed
- Team and Workspace - shared workspace roles that keep the team aligned on prospect coordination
Together, these tools gave GridEdge a single workflow for managing prospecting and outreach, replacing the need to track activity manually across multiple tools.
Results
Summarizing the impact in the reviewer's own words:
Why Flowkon Stands Out
GridEdge's experience shows what makes Flowkon a strong fit for teams generating leads across varied B2B contact types: it keeps a growing list of prospects from becoming scattered as new contacts are identified.
A few reasons Flowkon stood out for GridEdge's team:
- One workspace for every prospect type. Building operators, facilities management companies, and
sustainability contacts are all organized in the same structured place, instead of tracked separately. - Follow-ups that do not get lost. A connected workflow keeps every follow-up on track, so ongoing
communication does not slip through the cracks. - A clear view of prospect status. Knowing exactly where each prospect stands makes it easier for the
team to plan the next outreach step. - A steady, structured process. Keeping lead generation organized in one place helps maintain a
consistent outreach process as new prospects are identified.
GridEdge also noted that it can take a while to get familiar with all the available features and to configure the workflow exactly as needed. Once everything is set up, the team found it much easier to use and far more straightforward.
Conclusion
GridEdge's use of Flowkon shows how keeping prospecting and outreach in one place can prevent a growing lead generation process from becoming scattered. By organizing prospect details, coordinating outreach across contact types, and keeping follow-ups on track, GridEdge built a clearer view of where every prospect stands andmaintained a steady, consistent outreach process.
For teams generating B2B leads across varied contact types, GridEdge's results reflect exactly what Flowkon is built for: a structured workflow that keeps prospecting organized from the start.
Ready to keep your own prospecting and outreach organized?
Start your 7-day free trial with Flowkon or Book a demo to see the workflow in action.
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