What is a variable in Flowkon?

A variable is a placeholder you create once, written as {{variable_key}}, such as {{first_name}} or {{pain_point}}. Flowkon replaces it with the value assigned to each prospect whenever a message goes out.

Do I need to create the same variable for every campaign?

No. Once you create a variable in Settings, it's available across every template, campaign, and channel in your workspace. You set it up once and reuse it going forward.

Can I use variables in LinkedIn connection requests?

Yes. Variables work inside connection requests and follow-up messages, so every step in your LinkedIn sequence stays personalized from the first touch onward.

Can I add my own custom variables, or only the standard ones?

Both. Flowkon includes standard system variables like First Name, Company Name, and Job Title. You can also create your own custom variables, such as Pain Point or Tech Stack, for details the standard fields don't cover.

Do variables work in email as well as LinkedIn?

Yes. The same variable can be used in email templates and LinkedIn messages, so your personalization stays consistent no matter which channel a prospect responds on.

What happens if a prospect is missing a value for a variable?

You can set a fallback value when you create the variable, or write one directly inside the template using {{field|fallback text}}. If no prospect-specific value exists, the fallback text shows instead of a blank space.

What happens if I edit a variable after adding it to a template?

Any update you make to the variable applies wherever it's already in use, so you don't need to go back and edit every template by hand.

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Variables

Variable Name	Variable Key
First Name	{{first_name}}
Last Name	{{last_name}}
Company Name	{{company_name}}
Pain Point	{{pain_point}}
Booking Link	{{booking_link}}

Hi {{first_name}}, I noticed {{pain_point}} at {{company_name}}…

Hey {{first_name}}, Here’s something that can help with {{pain_point}}…

Personalized. Relevant. Replies.

Create the variable and use it everywhere

Set up a variable once in Settings, then reuse it across every template, campaign, and channel without recreating it each time.

Use custom variables in templates

Drop your custom variable into any message template. Flowkon fills it in automatically with the value you assigned to that specific prospect.

Personalize every LinkedIn and email message automatically

Insert your custom variable into LinkedIn connection requests, follow-up messages, and email templates, so every touchpoint in your sequence reads like it was written for that one person.

HOW IT WORKS

Set it up in three steps

Create the variable or use existing system variables

Go to Settings, then Variables. Name it, such as Pain Point or Booking Link, and Flowkon generates a variable key like {{pain_point}} you can drop into any message.

Create Variable

Variable Name Variable Key

Assign a value to each prospect

Open a prospect list, select a prospect, and enter the value for that variable. This is what makes the message personal. Every prospect can hold a different value.

Linkedin Message 2 {{linkedin_message_2}}

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Add it to your template

Insert the variable into a LinkedIn connection request, follow-up message, or email using the variable picker. Flowkon fills in the correct value automatically for each prospect when the campaign sends.

Message

Hi {{first_name}},
I saw that you’re struggling with {{pain_point}}. I’d love to help!

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BUILT FOR SCALE. BACKED BY NUMBERS.

20+

system and custom variables available per message

Unlimited

custom variables per workspace

3 steps

from creating a variable to sending a personalized message

100%

of prospects get a message built from their own data, not a shared template