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Summary
AIS Utilities, an accredited independent connection provider that delivers new gas, water, and electricity connections across the UK, used Flowkon to replace manual prospect research and follow-ups managed by hand with one organized sales workflow. The team now identifies the right business prospects, keeps all prospect details in one place, and automates outreach and follow-ups, with campaign performance easy to track. Campaigns run through Flowkon reflect a platform benchmark of 80%+ LinkedIn connection acceptance and 200% higher reply rates compared to manual prospecting. This case study shows how a specialist services company can keep its sales process consistent from start to finish and give its team more time for qualified prospects and real sales conversations.
About The Company
AIS Utilities Limited is a London-based, accredited independent connection provider. It offers a complete service for new gas, water, and electricity connections across the UK, covering everything from the first application and design through construction and the final connection. Its customers include industrial, commercial, and residential clients, as well as energy generation schemes. Winning new work depends on finding the right business prospects and following up consistently, which is hard to sustain when you handle research and follow-ups manually.
Challenges in Scaling LinkedIn Outreach
Before Flowkon, AIS Utilities faced three problems that slowed down its sales process:
Hours Spent Researching Prospects
Researching prospects took up a large share of the team's time before any outreach could begin.
Follow-Ups Managed by Hand
Keeping track of every follow-up manually took ongoing effort and made it harder to stay consistent.
Prospect Details Hard to Keep Together
Without one place for prospect details, it was harder to keep the sales process organized from start to finish.
Implementation: Using Flowkon for LinkedIn Automation
AIS Utilities adopted Flowkon to bring prospect research, prospect details, and outreach into a single workflow. Because the platform offers a lot of functionality, the team took some time to get familiar with the features and to work out which workflows suit them best.
Identifying the Right Business Prospects
Keeping All Prospect Details in One Place
Coordinating Outreach in a Single Workflow
Automating Follow-Ups
Tools and Technology Used
- Flowkon Lead Enrichment, for identifying business prospects and keeping prospect details in one place
- Flowkon Multichannel Campaigns, for coordinating outreach activities and automating follow-ups in one workflow
- Flowkon Dashboard and Analytics, for keeping track of campaign performance
Results
Summarizing the impact in the reviewer's own words:
Why Flowkon Stands Out
- Keeps Prospect Details Together. All prospect details live in one place, so the sales process stays organized from start to finish.
- Brings Outreach Activities into One Workflow. Different outreach activities are coordinated together instead of being managed separately.
- Cuts Repetitive Work. Automated outreach and follow-ups take over the repetitive parts of the sales process, which frees time for qualified prospects and real sales conversations.
- Plenty of Features to Grow Into. The platform offers a lot of functionality. The team took some time to get familiar with it and to work out which workflows suit them best.
Conclusion
For teams that sell specialist services, the groundwork before a sales conversation, finding the right prospects and keeping track of them, can quietly use up a lot of time. AIS Utilities' experience shows what changes when that groundwork is organized and automated: prospect details sit in one place, outreach and follow-ups run from a single workflow, and the team puts its time into qualified prospects and real sales conversations. For sales teams comparing outreach tools, this review points to what Flowkon does well: bringing prospecting into one organized, automated workflow that keeps the sales process consistent from start to finish.
Keep your sales process consistent from start to finish and give your team more time for qualified prospects.
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