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Summary
Riverstone Living turned to Flowkon to bring structure to a referral network that spans wealth managers, private banks, estate agents, financial planners, and other trusted advisers. Before Flowkon, keeping track of these prospects and staying consistent with follow-ups required a lot of manual effort. With Flowkon, the team now keeps every referral prospect organized, connects with the right contacts, and follows up consistently from one platform.
The multichannel approach has made Riverstone Living's partnership outreach far more structured, giving the team a repeatable way to build relationships with the advisers who introduce them to new residents
About The Company
Riverstone Living develops and operates later living residences in prime London locations, including Riverstone Kensington and Riverstone Fulham. Backed by Goldman Sachs Asset Management, the company combines private apartments with on-site care, wellbeing facilities, and hospitality services designed for people over 65. A significant part of Riverstone Living's growth comes through referral partners. Wealth managers, private banks, estate agents, and financial planners often work closely with clients who are exploring later living options, which makes these relationships a key source of new residents. Building and maintaining that network at scale meant Riverstone Living needed a structured way to identify the right advisers, reach out to them consistently, and keep every follow-up on track.
Challenges in Scaling LinkedIn Outreach
Before adopting Flowkon, Riverstone Living managed partner outreach largely by hand. That created a few recurring pain points:
Manual Partner Prospecting
Identifying and organizing the right wealth managers, private banks, estate agents, and financial planners took considerable manual effort.
Fragmented Outreach
Without a structured system, reaching the right contact at each firm and keeping messaging consistent across different types of referral partners was difficult to manage.
Inconsistent Follow-Ups
Staying on top of follow-ups with every partner relied on individual team members remembering to reach back out, which made consistency hard to maintain at scale.
Limited Time for Relationship Building
Manual prospecting and follow-up work took time away from the meaningful conversations that actually build long-term partnerships.
Implementation: Using Flowkon for LinkedIn Automation
To solve these challenges, Riverstone Living implemented Flowkon to bring structure and consistency to referral partner outreach. Flowkon gave the team a single place to organize prospects across different partner types, from wealth managers to estate agents, and reach out through a multichannel approach that keeps messaging and follow-ups consistent. Setting up the initial campaigns and fine-tuning messaging for different referral partner types took some time, but once in place, the workflow became straightforward to manage day-to-day.
This meant Riverstone Living could:
Keep referral prospects organized by partner type
Connect with the right contacts at each firm
Stay consistent with follow-ups without manual tracking
Run a structured, repeatable outreach process across partner types
Tools and Technology Used
Riverstone Living's use of Flowkon centered around the following capabilities:
- Multichannel Campaigns — outreach sequences that keep prospects, messaging, and follow-ups organized across channels
- Personalized Outreach — messaging tailored to different referral partner types, from private banks to
estate agents - LinkedIn Automation — structured outreach sequences that reduce manual prospecting for partnership
contacts - Dashboard and Analytics — a clear view of outreach activity to see where follow-ups stand
Together, these tools gave Riverstone Living a repeatable process for finding referral partners, reaching out to them, and staying consistent over time.
Results
Summarizing the impact in the reviewer's own words:
Why Flowkon Stands Out
Riverstone Living's experience shows what makes Flowkon a good fit for teams managing referral partnerships across many different contact types: it turns a wide, varied network into a structured, manageable outreach process.
A few reasons Flowkon stood out for Riverstone Living's team:
- One system for varied partner types. Wealth managers, private banks, estate agents, and financial planners all get organized and reached through the same structured process, instead of being managedseparately.
- A multichannel approach that keeps outreach structured. Reaching the right contact across different channels keeps partnership outreach consistent instead of scattered.
- Follow-ups that do not depend on memory. A structured workflow keeps every partner relationship on track, so consistency does not rely on one person remembering to reach back out.
- More time for real relationship building. Reducing manual prospecting and follow-up work frees the team to focus on the conversations that build long-term referral partnerships.
Riverstone Living also noted that initial setup and campaign configuration can take some time, particularly when fine-tuning targeting and messaging for different types of referral partners. Once everything is in place, the team found the workflow straightforward to manage day to day.
Conclusion
Riverstone Living's use of Flowkon shows how a structured, multichannel approach can simplify outreach to a wide and varied referral network. By organizing partner prospects, connecting with the right contacts, and keeping follow-ups consistent, Riverstone Living reduced manual prospecting work and gave the team more time for building long-term partnerships with the advisers who introduce them to new residents.
For teams managing referral relationships across different partner types, Riverstone Living's results reflect exactly what Flowkon is built for: outreach that stays organized and consistent at scale.
Start your 7-day free trial with Flowkon or Book a demo to see the workflow in action.
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